IHS Automotive rewards car brands and models in many categories: safety, performance and loyalty. And this year, the Mitsubishi Mirage got the Model Loyalty Award.
This is second year in a row that the Mitsubishi Mirage has been recognized by IHS Automotive for having the highest loyalty in the Non-Luxury Traditional Sub-Compact category.
To determine owner loyalty, IHS analyzes the percentage of households that choose the same make/model when they purchase or lease a new car. The higher the percentage of households that return to previous models, the higher that model’s ranking.
And the Mitsubishi Mirage? It had a record-breaking year and exceptionally high loyalty. The Mirage is a top sub-compact car, offering an unmatched package of class-leading fuel economy and reasonable pricing.
“The Mitsubishi Mirage is one of the true hidden gems in the automotive industry and this IHS award validates that claim,” said Don Swearingen, executive vice president of Mitsubishi Motors North America. That, and its innovative styling and tech aspects explain why consumers keep coming back for the Mirage.