The Mitsubishi Mirage is small but mighty. One of its extraordinary abilities is to charm its owners to the point where they simply cannot buy another kind of vehicle.
Every year, IHS releases the winners of their Automotive Loyalty Award. As defined in a press release from IIHS, what they mean by loyalty is very specific. “Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.”
The Mitsubishi Mirage took the cake in the Non-Luxury Traditional Sub-Compact Car category for the IHS 2015 Loyalty Awards.
Another one of the Mirage’s extraordinary abilities falls in the area of fuel economy, and probably has a lot to do with its tendency to induce loyalty. As a press release from Mitsubishi states, the Mirage is “the most fuel efficient gas-powered non-hybrid in America.” This is where its sub-compact size makes a world of difference.