Mitsubishi Mirage Gets Model Loyalty Award

Mitsubishi Mirage gets Model Loyalty Award

IHS Automotive rewards car brands and models in many categories: safety, performance and loyalty. And this year, the Mitsubishi Mirage got the Model Loyalty Award.

This is second year in a row that the Mitsubishi Mirage has been recognized by IHS Automotive for having the highest loyalty in the Non-Luxury Traditional Sub-Compact category.

To determine owner loyalty, IHS analyzes the percentage of households that choose the same make/model when they purchase or lease a new car. The higher the percentage of households that return to previous models, the higher that model’s ranking.

And the Mitsubishi Mirage? It had a record-breaking year and exceptionally high loyalty. The Mirage is a top sub-compact car, offering an unmatched package of class-leading fuel economy and reasonable pricing.

“The Mitsubishi Mirage is one of the true hidden gems in the automotive industry and this IHS award validates that claim,” said Don Swearingen, executive vice president of Mitsubishi Motors North America. That, and its innovative styling and tech aspects explain why consumers keep coming back for the Mirage.

Car-Themed Gifts for Valentine’s Day

car-themed gifts

If you have a special person in your life who’s addicted to all things cars, Valentine’s Day is the perfect time to give them something auto-themed they’ll love. Whether your loved one is a fan of car knickknacks or they’re into fixing cars, there’s a wide world of car-themed gifts they’re sure to love.

Add a little whimsy to your significant other’s home with an engine block coffee table or this cool gas pump liquor dispenser—it’s sure to be a hit at parties. You can also give them a new car audio system or a subscription to satellite radio to make their driving experience better.

On the more practical side of things, try out a nice new tool set, a high-end washing kit with sponges and cloths for a perfect waxed finish, or an expensive piece of auto equipment they’ve been putting off buying.

If your significant other loves racing and fast cars, splurge a little to send them to racing school to get some hands on experience in a real racecar, or just get tickets to a race. No matter what you get, they’re sure to love it!