Mitsubishi Has a New Ally for Financing

Last month, Mitsubishi announced that it would be making a change to its preferred financing source. From now on, Mitsubishi dealers across the United States, including us here at Heritage Mitsubishi, will use Ally for financing.

With this change, it will give customers like you access to Ally’s full suite of financial services and products, such as retail and lease financing, remarketing, insurance, and wholesale financing.

“Ally is committed to the success of our OEM and dealer relationships, and is continually looking for opportunities to strengthen those interactions with premium product offerings, best-in-class service and innovative ideas,” said Tim Russi, president of Auto Finance for Ally, in a statement. “We are pleased that Mitsubishi Motors North America has chosen to place its trust in Ally to support its retail sales growth plans and improved customer experience.”

In addition to financing, Ally also offers education and training programs along with a Dealer Service Center that is available seven days a week.

Here at Heritage Mitsubishi, we think this new financing partner will help us to better serve our valued customers. If you have any questions about this change, please don’t hesitate to give us a call.

Outdoor Concert Tips to Keep in Mind this Season

It’s finally here: the spring and summer concert season. Now that the weather is warm enough, tons of huge concert events are coming to Atlanta. These kinds of events can be an absolute blast, but you’ll have even more fun if you’re well-prepared.

Here are some basic outdoor concert tips to get you started:

  • Wear sunscreen, bring sunscreen, and re-apply that sunscreen. Even if it’s cloudy and you may not get burnt, you will still be exposed to UV radiation, which travels through clouds, all day long.
  • Do what you can to stay hydrated, as you’ll likely be sweating during the entire concert. Perhaps bring some baby wipes to clean up if you have to use a less-than-fresh venue bathroom.
  • If you’re going to be at a crowded concert, don’t bring a big bag filled with stuff that can get in the way – or worse – get stolen. Stick to the basics: your ticket, ID, car keys, some money, etc.
  • Dress comfortably for the weather and the activity. It may be tempting to look trendy, but you’ll regret it if you’re too hot, too cold, or just plain uncomfortable.
  • Lastly – enjoy yourself! Be prepared, be safe, and have fun.

Do you have any other outdoor concert tips? Let us know your ideas in the comments.

Mitsubishi Mirage Wins In The IIHS 2015 Loyalty Awards

2015 loyalty awards

The Mitsubishi Mirage is small but mighty. One of its extraordinary abilities is to charm its owners to the point where they simply cannot buy another kind of vehicle.

Every year, IHS releases the winners of their Automotive Loyalty Award. As defined in a press release from IIHS, what they mean by loyalty is very specific. “Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.”

The Mitsubishi Mirage took the cake in the Non-Luxury Traditional Sub-Compact Car category for the IHS 2015 Loyalty Awards.

Another one of the Mirage’s extraordinary abilities falls in the area of fuel economy, and probably has a lot to do with its tendency to induce loyalty. As a press release from Mitsubishi states, the Mirage is “the most fuel efficient gas-powered non-hybrid in America.” This is where its sub-compact size makes a world of difference.

Safe Driving: How to Handle Driving on Wet Terrain

Driving on wet terrain

Just because it isn’t necessarily uncommon to drive in the rain doesn’t mean we shouldn’t exercise caution each time we do. According to AAA, wet pavement plays a factor in over 1 million auto accidents each year. As we’re in the middle of those spring months during which wet roads seem more normal than not, we at Heritage Mitsubishi wanted to take a few moments to discuss how we should react when driving on wet terrain.

  1. Slow down. You knew we were going to say it; we couldn’t not. Speed plays a large factor in motor vehicle accidents. As the driver, speed helps determine whether you will have enough time to react to a slippery situation, and slowing down can potentially prevent the vehicle from slipping altogether. We also recommend you avoid using cruise control during rainy weather.
  2. Don’t slam on your brakes. Despite your natural reaction to tense and stomp on the brakes, stay as calm and relaxed as possible so you can focus your attentions on where you want to go. If your vehicle begins to hydroplane or skid, continue to look and steer in the direction you want to go. Slowly and steadily apply the brakes and let your vehicle’s anti-lock braking system do its job.
  3. Take it one step at a time. If your vehicle begins to skid along the waterlogged asphalt, perform one task at a time. You don’t want to brake and turn and panic at the same time. First, begin to slowly brake as we mentioned earlier. Second, you’ll want to begin calmly turning your vehicle, if necessary, in the direction you want to go. You will want to take a deep breath and keep the panicking to an absolute minimum.

For more information on preparing your vehicle to drive during the season of showers, contact our service department. We wish you happy and safe trails, whether the sun is shining or the rain clouds are rolling overhead.

New Look and Quality Materials Define The 2016 Outlander Revamp

It’s been an exciting week at the 2015 New York Auto Show with Mitsubishi finally dropping the curtain on the new 2016 Outlander. The fresh design language incorporated from the Outlander PHEV Concept-S seems geared towards U.S. resurgence and the improved quality of the fresh Outlander makes it a compelling crossover.

In all, Mitsubishi employed 100 design changes compared to last year’s model. An angular, muscular chrome grill dominates the front end accentuating its aggressive lines. The doorsills now sport silver cladding and the hatchback has a noticeable skid-plate for a more rugged effect.

The interior receives many new changes, from premium soft-touch materials to additional padding on the steering wheel – but the biggest improvement is what you can’t see. The new Outlander will be markedly quieter by way of acoustic windshield glass and sound deadening material located in wheel wells, side mirrors, and throughout its structure. Certainly the 2016 Outlander revamp will demand a test drive if you’re in the  crossover market.

Mitsubishi has a runaway success on their hands, so come see the entire lineup of cars and SUVs at Heritage Mitsubishi.