Category Archives: Mitsubishi

European Mitsubishi L200 Ranked Best in Segment

Europeans are jumping on the pickup bandwagon, with a number of appealing choices creating some stiff competition. Now, the addition of Mitsubishi’s new L200 is taking the market by storm. The new European Mitsubishi L200 (also known as the Triton in other markets) marks the first new generation since 2005, bringing with it some much needed advancements in design, technology, and capability.

The sleek pickup boasts best-in-class figures on CO2 emissions, weight, fuel economy, and maneuverability – making it a standout in the European market.

The new L200 is powered by one of two versions of a turbocharged 2.4-liter diesel engine. One version puts out 152 hp and 280 lb-ft of torque, while the other cranks out 178 hp and 317 lb-ft of torque. A Super Select 4WD-II system offers four driving modes, including a basic 2WD option, an off-road capable 4WD, and everything in between.

Enhanced rear leg room, a versatile interior, and long list of features have captured the attention of the popular Carbuyer YouTube channel. Check out their review here.

Here at Heritage Mitsubishi, we hope to see an American version head our way in the future. Until then, stop by to check out our exciting lineup of equally capable vehicles.

Mitsubishi Offers Apology To WWII Prisoners Of War

While there were many atrocities that happened during WWII, Mitsubishi has become the first private Japanese corporation to apologize for what transpired in the past.

Mitsubishi Materials Corporation’s predecessor Mitsubishi Mining Co. used captured American soldiers as slave laborers and forced them to work alongside other POWs from Britain, China, Korea, and the Philippians. The Mitsubishi Mining Co. supplied the materials needed to produce Mitsubishi’s Zero fighter aircraft that was used by Japan’s Navy.

A representative from Mitsubishi offered the apology in a news conference held at the Simon Wiesenthal Center Museum of Tolerance in Los Angeles on July 19th. This apology comes only weeks before the 70th anniversary of Japan’s surrender that occurred August 15, 1945, which ended the war.

“In keeping with the spirit of our company’s mission statement, today we apologize remorsefully for the tragic events in our past, and expresses our profound determination to work toward a better future,” said Hikaru Kimura, a senior executive officer of Mitsubishi Materials.

Former prisoner of war James Murphy was in attendance for Mitsubishi’s apology to its WWII POWs and said that it touched his heart because of how sincere it felt to him.

New Mitsubishi Montero will Be an Affordable SUV Alternative

The Mitsubishi Montero nameplate is coming back! Well, at least it is in America. The new Montero will hit the North American market sometime in 2017. It will hit the UK market as the Shogun at the same time. Of course, there’s more to be excited about here than just the name, though—the Montero will be a great, affordable option on the crowded SUV landscape.

The Mitsubishi brand conceived the new Montero as a rival to the Land Rover Discovery, in fact. A concept version of the new Montero was previewed both in Tokyo and Chicago. The GC-PHEV concept, however, is both heavier and bulkier than the production version of the Montero will be. The production version will be lighter and stripped-down to provide both greater efficiency and a cheaper starting price to customers.

The new Montero will also be a hybrid plug-in vehicle, giving it extra versatility and capability over many of its competitors. “A lot of rivals are more beautiful or more refined but the Shogun needs to be an authentic off-roader: not fancy, not a school-run car but for people who tow horse boxes or actually go off road,” said Lance Bradley, Mitsubishi’s UK chief. Come see us at Heritage Mitsubishi to learn more about the new Montero today.

A Future Mitsubishi Evo Crossover is a Real Possibility

Mitsubishi recently announced that it will be producing SUVs exclusively for the foreseeable future. While we’re excited about the great SUVs that will be coming down the pike, there is some natural sadness about seeing nameplates like the Lancer disappear. However, for all you Mitsubishi Evo fans, we’ve got good news: there’s a strong possibility that a Mitsubishi Evo crossover model could become a reality sooner or later.

The Evo SUV would likely be a next-model Outlander Sport, or, as it’s known in Europe, the ASX. Evo, of course, stands for Evolution, and always implies a high level of performance and capability from the vehicle to which it is applied. While it’s certainly a different thing to wrap your head around—especially historically, since “Evo” has only ever been applied to sedans—there’s a lot to be excited about when it comes to an Evo Outlander.

The next-generation Outlander Sport will already be available with either four-wheel drive or two-wheel drive on the plug-in hybrid version of the model. The Evo tag will just push the performance that one step higher. “Ultimately it all comes down to the financial case for it and whether the company has the resources to do it,” said Mitsubishi UK Chief Lance Bradley. Come see us at Heritage Mitsubishi to help us make our own case for this really cool idea.

Mitsubishi Has a New Ally for Financing

Last month, Mitsubishi announced that it would be making a change to its preferred financing source. From now on, Mitsubishi dealers across the United States, including us here at Heritage Mitsubishi, will use Ally for financing.

With this change, it will give customers like you access to Ally’s full suite of financial services and products, such as retail and lease financing, remarketing, insurance, and wholesale financing.

“Ally is committed to the success of our OEM and dealer relationships, and is continually looking for opportunities to strengthen those interactions with premium product offerings, best-in-class service and innovative ideas,” said Tim Russi, president of Auto Finance for Ally, in a statement. “We are pleased that Mitsubishi Motors North America has chosen to place its trust in Ally to support its retail sales growth plans and improved customer experience.”

In addition to financing, Ally also offers education and training programs along with a Dealer Service Center that is available seven days a week.

Here at Heritage Mitsubishi, we think this new financing partner will help us to better serve our valued customers. If you have any questions about this change, please don’t hesitate to give us a call.

Record Mitsubishi February Sales Reported

Mitsubishi February Sales

Mitsubishi has recorded its 12th straight month of sales increases and shows no signs of slowing down. Mitsubishi February sales peaked again, recording its best month in seven years.

In total, Mitsubishi sold 7,533 units in February which was an increase of 26% compared to February 2014. The Outlander Sport was the best selling vehicle, accounting for 2,394 units. The Lancer saw major sales improvements since last year as well, posting a 64.1% increase in units sold.

Don Swearingen, Executive Vice President MMNA, said, “Mitsubishi Motors continued to demonstrate outstanding momentum going forward in 2015.” He continued, “We are looking forward to a good sales year that will be bolstered by launching new and significantly redesigned versions of our key models throughout the year starting next month at the New York International Auto Show.”

The positive numbers put up by Mitsubishi are continually rolling in. Thus far, (January through February) Mitsubishi sales are up 29.3% compared to the same time period last year.

It’s no secret that Mitsubishi is off to a great start in 2015! To check out the full lineup of Mitsubishi vehicles, visit us at Heritage Mitsubishi.

Welcome to the new Heritage Mitsubishi Blog!

Heritage Mitsubishi blog

Welcome and thank you for visiting the Heritage Mitsubishi Blog! We make sure to post on a weekly basis to keep you up-to-date with Mitsubishi news, dealership news, and the local Atlanta, GA area news.

If this is your first time stopping in to view our blog, we hope you stop by again! Feel free to comment and share our posts. For those of you who are returning, welcome back! We hope our posts keep you coming back in the future; make sure to check frequently for special offers, community events, Mitsubishi news, and more.

From Heritage Mitsubishi to you, we welcome you to the new Heritage Mitsubishi Blog!