Category Archives: Mitsubishi

Mitsubishi Mirage Earns KBB’s Most Affordable Award

Most Affordable Award

Kelley Blue Book is venerated as one of the most renowned and reputable sources of vehicle information in the business for both buyers and sellers, and as a result, it’s responsible for bestowing a number of honors and awards on automakers and models every year. One of these awards is a spot on the annual “10 Most Affordable New Cars” list. For 2017, the Mitsubishi Mirage secured itself a spot on the list, earning a Most Affordable Award from the prestigious organization.

In order to determine which models make the shortlist, KBB.com looks closely at what they feel not only offers car buyers the most bang for their buck, but also how well each nameplate holds value over a period of 5 years. Insurance and gas costs as well as depreciation all factor into KBB’s 5-Year Cost to Own. After looking at a variety of different vehicles, the Mitsubishi Mirage and Mirage G4 both made the list of Most Affordable New Cars thanks to features like great fuel economy and some of the best powertrain and new vehicles warranties in the industry. Additionally, available upgrades like Apple CarPlay/Android Auto and a Rockford-Fosgate sound system add to the appeal.

Come to Heritage Mitsubishi to check out the winners of the “Most Affordable” Award today – the 2017 Mirage and Mirage G4.

Limited Edition Mitsubishi Lancer Gets Tech Upgrade

Limited Edition Mitsubishi Lancer

For 2017, Mitsubishi is offering a new trim level for the Lancer sedan that’s not only tech-savvy and available in limited quantities, but affordable, too. The Limited Edition Mitsubishi Lancer will offer drivers a number of cool, stylish features for only a little more than the base ES 2.0 trim level with a price point of $20,660. Not bad for a sedan that will offer drivers standard features such as a custom black-and-red interior, a 6.5-inch touchscreen, Apple CarPlay and Android Auto compatibility, and more.

The inclusion of connectivity software like Apple CarPlay and Android Auto in the Limited Edition trim level brings the software to the U.S. Lancer lineup for the first time. Before, only the Mitsubishi Mirage and Outlander nameplates featured in-vehicle connectivity for smartphone users. In addition, the Lancer will also provide unique, sporty design elements and even a sunroof, allowing drivers to grab a practical, efficient sedan with a stylish vibe and high-tech upgrades for a competitive price.

The Limited Edition Mitsubishi Lancer can be found at dealerships as of late May 2017. Picking up the Limited Edition trim is your last chance to own a Lancer, as Mitsubishi recently announced it will be discontinuing the nameplate in August to focus on crossovers and plug-in hybrid technology.

Call or visit us at Heritage Mitsubishi for more information on Mitsubishi vehicles!

2017 Mitsubishi Mirage Wins Awards from the Automotive Science Group

2017 Mitsubishi Mirage

The Mitsubishi Outlander and Outlander Sport aren’t the only winning vehicles in the Mitsubishi line – the 2017 Mitsubishi Mirage is taking home awards, too. This year, the Mitsubishi Mirage earned multiple awards from the Automotive Science Group.

The ASG awards are handed out every year. For a car to earn an award, they have to meet their standards of performance, affordability, and environmental friendliness. The Mirage checks off all of the boxes. For the 2017 awards year, the Mirage exceeded expectations. It earned three top awards, not including Mitsubishi’s awards of Best All-Around Performance Brand and Best Economic Performance Brand.

The Mirage itself took home Best Economic Performance Car, which means it outshined other cars in terms of performance and affordability. It also got awards for Best All-Around Performance and Best Economic Performance. All of these awards tell you that when you choose the Mirage, you’re getting an affordable, fun car.

Besides the Mirage, the Outlander and Outlander Sport also earned awards for all-around performance. Mitsubishi excelled this year in ASG awards, and they likely will in future years! If you’re interested in one of the award-winning vehicles, whether it’s the Mirage or another Mitsubishi, we’re here to help you find your winning car at Heritage Mitsubishi.

Mitsubishi Cars Are Built to Last

Mitsubishi cars are built to last

While many car owners trade up for a new car every five years or so, there are some people who drive their cars until they no longer work. If you fall into that second group, check out this 2004 Mitsubishi Lancer LS Sportwagon that has clocked in over 440,000 miles!

Now that’s a clear example of how Mitsubishi cars are built to last.

The Drive showcased this 14-year-old car as a mileage champion. While it might not be much to look at anymore, it is proof that Mitsubishi cars are built to last. When was the last time you saw a car with over 200,000 miles on it, let alone more than 400,000?

According to the Long-Term Quality Index, this particular Mitsubishi model was part of a string of a few years of cars that have exceptionally high quality. If you are looking for an incredibly affordable used car that will keep going and going, aim for a 2004-2006 Mitsubishi.

While Mitsubishi has long had a reputation of selling affordable vehicles. These cars are not cheap in the flimsy sense of the word. These cars are high-quality. In fact, Mitsubishi’s quality level is almost always above the industry average.

If you are looking for a great used or new car, come give the Mitsubishi brand a good look at Heritage Mitsubishi today.

What You Should Know: Information About Mitsubishi SUVs

Information About Mitsubishi SUVs

Mitsubishi SUVs

Mitsubishi is a brand known for small cars and affordable prices. And more recently, for the popularity and convenience of its sporty, adventurous SUV and crossover options. In the United States, we currently only have the Outlander and its twin the Outlander Sport. But we are excited about the possibility of more options rolling into the lineup in upcoming years.

As mentioned above, the Outlander is a great option for families. It has plenty of space for parents, kids, and everybody’s cargo. The Outlander Sport offers tons of great features and equipment. perfect for off-roading or a family road trip car.

 Of course, in other countries like Australia, there are also vehicles like the ASX and Pajero Sport. While the ASX is built for urban living and practicality. It also offers a great, sleek style. Additionally, the Pajero Sport is more rugged, offering some of the best traction and a tough four-wheel drive system for off-road adventurers.

Want to know about Mitsubishi SUVs? First thing to know is that Mitsubishi is dedicated to bringing a new level of chic style. As well as performance capability to the segment in an affordable package for families and solo riders alike. Now check out what Heritage Mitsubishi has to offer.

Last Mitsubishi Lancer Evo Auction Ever Takes Place on eBay

Mitsubishi Lancer Evo Auction

Last Mitsubishi Lancer Evo Auction Ever Takes Place on eBay

After nearly 15 years of production, Mitsubishi announced earlier this year that Lancer Evolution would be saying goodbye. And how better to sell the final Mitsubishi Lancer Evolution than for charity, perhaps via an online auction?

Mitsubishi did just that, selling the last US Mitsubishi Lancer Evo X Final Edition on eBay, through the auction system. The money raised from the sale will go to both Second Harvest Food Bank and Feeding America.

The eBay Mitsubishi Lancer Evo auction is a fitting way for the model to go out. The very last proceeds of the model going to some of those who need them most. Leave it to Mitsubishi to come up with such a practical, thoughtful way to celebrate a much-loved model and also give back to the community.

And of course, whoever wins the auction is sure to be thrilled. Not only is this specific unit one of the best Lancer Evo editions yet, it is also the very last one. Adding quite a bit to its collectability.

Are you sad to see the Mitsubishi Lancer Evolution go? For more information on how you can get a used Lancer Evolution or to check out our selection of other Mitsubishi models, feel free to contact us or simply visit Heritage Mitsubishi.

Mitsubishi Turbocharged Engines are Set to Make Comeback

Mitsubishi was one of the first adopters of turbocharging on commercial vehicles in the 1980s and 1990s. Although the brand hasn’t used turbocharging in a few years, it has decided that now is the time to consider going back to this innovative technology.

According to Automotive News, Mitsubishi turbocharged engines have become rare, largely because turbochargers tend to slow acceleration. However, the brand has developed some innovative solutions and is planning on releasing a 1.5-liter turbocharged engine for a new crossover starting in 2018.

“They know we’re their best chance,” said Ryan Gremore, chairman of Mitsubishi’s dealer council. “You put your resources where you get your best results. Everybody in the industry is going to be going even further in this direction”

Mitsubishi executives also suggested adding a 1.1-liter turbocharged engine on Mirage and G4 subcompact models, giving these cars added power and fuel economy. Turbocharging works by recycling exhaust to add power to the engine. This increases fuel economy and tends to up horsepower. Although typically found on performance models, more and more commercial models are appearing with this technology.

Mitsubishi Electric to Open METoA Ginza Event Space

Mitsubishi Electric

Mitsubishi doesn’t only give us great cars. Mitsubishi’s electric division has the same innovation and quality as its vehicles. Mitsubishi Electric is opening up a new event space in Tokyo that will show off everything they can do.

Based on the theme, “Always something new. With Mitsubishi Electric,” the Mitsubishi Electric: Touch of Advancement (METoA) event space will provide visitors with opportunities to experience these innovative products and services first-hand.

Hands-on events will be on the second and third floors, one of the main attractions being VISION, a multi-display system with 64 large screens. It will be a main feature of events held in collaboration with celebrities, artists, and creators.

The opening even will be open to the public and free of charge. From March 31st to June 28th, the “Flowers for Ginza” event will feature creations from three teams of flower artists and video creators.

The third floor of the event space will feature a 16 foot by 9 foot interactive display system composed of 16 screens that operate interactively when people pass by.

Congrats, Mitsubishi Electric, for showing just how much innovation there is left to do! Keep an eye out for tech innovations in all Mitsubishi vehicles.

Annual Mitsubishi Sales Up 23%–Outlander Sport Continues to Lead

Annual Mitsubishi sales were up 22.8% over last year after a strong December performance. The automaker sold 7,887 in the last month of the year and a total of 95,342 vehicles over the course of 2015, marking the 22nd consecutive month of year-over-year sales increases—a streak that promises to go on in light of the continued success of Mitsubishi’s CUV lineup.

As always, the Outlander and Outlander Sport led the charge for Mitsubishi both at Heritage Mitsubishi and across the nation. The Outlander was up 76.6% over December 2014 and 45.8% over the year 2014, while the Outlander was up 21.8% and 19%, respectively, with annual sales nearly reaching a whopping 37,000 units.

That’s not to say the automaker’s other vehicles didn’t do well: the Lancer was up 7.3% for the year and the Mirage up 28.8% on sales of 21,515 units, making it the most successful model in the lineup after the Outlander Sport—a true testament to its exceptional value.

“2015 was a monumental year for Mitsubishi Motors in many ways: we reported sales increases every month over the prior year, our dealer network has strengthened and we successfully launched the new 2016 Outlander. Most importantly, we’re poised to repeat our success in 2016,” said Don Swearingen, executive vice president, MMNA.

What to Know About the 2017 Mitsubishi Mirage

2017 Mitsubishi Mirage - Heritage Mitsubishi - Morrow, GA

As Mitsubishi is one of the most innovative automakers on the market, it should come as no surprise that the 2017 Mitsubishi Mirage is so unique. From its highly efficient performance to its impressive standard features, it’s a car that you need to have. Here is everything that you need to know about the 2017 Mitsubishi Mirage.

If you’re someone that lives in the city or doesn’t need a huge car, the Mirage is your dream car. With its uniquely small size, the Mirage is one of the most versatile options on the market due to its flexibility. While it’s a small car, it still features 47.0 cubic feet of cargo area so that you can still transport your luggage, gear, or friends.

In addition to its size, the Mirage is one of the most efficient non-hybrid cars on the market. Getting up to 43 MPG on the highway, there’s no question that the Mirage goes easy on driver’s pockets and the environment. Drivers also have the option to select a 5-speed manual transmission to have more control over their driving experience.

For a car that is versatile, flexible, and highly-efficient, look no further than the 2017 Mitsubishi Mirage.