Category Archives: Mitsubishi News

Mitsubishi Owners Day Raises Money for Good Causes

Mitsubishi Owners Day Raises Money for Good Causes | Heritage Mitsubishi | Morrow, GAEvery year, Mitsubishi hosts appreciation events for Mitsubishi drivers who want to come out, celebrate the brand, and show off their Mitsubishis. The day—or days, rather—are called Mitsubishi Owners Day. This summer, there was an Owners Day for west coast drivers and an Owners Day for east coast drivers.

All proceeds raised at the events directly benefited two charities. This year, more than 5,000 people turned out for the two events. This year also marks the 100 year anniversary for Mitsubishi, which made the celebrations even more special.

West coast Mitsubishi owners celebrated their Mitsubishi Owners Day on July 8th at the North American headquarters for Mitsubishi in Cypress, California. Money raised that day was donated to the Second Harvest Food Bank of Orange County, which feeds 250,000 underprivileged people in the Orange County area.

Meanwhile, east coast Mitsubishi drivers had their Owners Day more recently, on August 19th, at Citizens Bank Park in Philadelphia, Pennsylvania. The chosen charity for that event was the Wounded Warriors Project, which provides services to wounded veterans, as well as their families.

“Both of these influential organizations work to improve the well-being of their respective communities,” stated Don Swearingen, executive vice president and chief operating officer, Mitsubishi Motors North America. “Mitsubishi Motors is committed to giving back and we trust that the donations made will help further their efforts.”

Need a Mitsubishi to take to an Owners Day next year? We’ve got you covered at Heritage Mitsubishi.

2017 Mitsubishi Mirage Wins Awards from the Automotive Science Group

2017 Mitsubishi Mirage

The Mitsubishi Outlander and Outlander Sport aren’t the only winning vehicles in the Mitsubishi line – the 2017 Mitsubishi Mirage is taking home awards, too. This year, the Mitsubishi Mirage earned multiple awards from the Automotive Science Group.

The ASG awards are handed out every year. For a car to earn an award, they have to meet their standards of performance, affordability, and environmental friendliness. The Mirage checks off all of the boxes. For the 2017 awards year, the Mirage exceeded expectations. It earned three top awards, not including Mitsubishi’s awards of Best All-Around Performance Brand and Best Economic Performance Brand.

The Mirage itself took home Best Economic Performance Car, which means it outshined other cars in terms of performance and affordability. It also got awards for Best All-Around Performance and Best Economic Performance. All of these awards tell you that when you choose the Mirage, you’re getting an affordable, fun car.

Besides the Mirage, the Outlander and Outlander Sport also earned awards for all-around performance. Mitsubishi excelled this year in ASG awards, and they likely will in future years! If you’re interested in one of the award-winning vehicles, whether it’s the Mirage or another Mitsubishi, we’re here to help you find your winning car at Heritage Mitsubishi.

2018 Mitsubishi Eclipse Cross

The new Mitsubishi Eclipse Cross will be released as a 2018 model year vehicle in Europe this fall, with plans for it to be released in other countries including the US later. The Eclipse Cross, a new compact crossover, was made possible but the huge investment gain Mitsubishi made when Nissan purchased a controlling stake in the company.

The Eclipse Cross will come with a turbocharged 4-cylinder engine paired with a continuously variable transmission and will have standard Super All-Wheel Control all-wheel drive. The sporty design of the Eclipse Cross and its aggressive front fascia echoes the rest of Mitsubishi’s SUV lineup, the Outlander and Outlander Sport. The Cross falls between the Outlander and the Outlander Sport in size, with the Outlander Sport due to get smaller and fill the growing subcompact SUV market.

The Cross also features Mitsubishi’s new “Dynamic and Characteristic” rear design language, which includes high-mounted taillights and fastback rear glass which Mitsubishi calls “cubist.” Inside the Eclipse Cross is tasteful and clean, with a free-standing infotainment system and potential available features like heated front seats, dual-zone automatic climate control, and a panoramic sunroof.

Though we won’t get the Eclipse Cross in the States for a while, we’re happy to keep you informed! Just let us know at Heritage Mitsubishi.

 

Disclaimer: Vehicle pictured is not 2018 Mitsubishi Eclipse Cross

New Mitsubishi Crossover Could Debut in Geneva

It’s no mystery why Mitsubishi has turned their sights to the SUV and crossover segment for the future of their brand. Following the wild success of the Outlander and Outlander Sport, the company announced plans to strengthen their crossover lineup with a plug-in hybrid option and other new nameplates that had, up until now, remained shrouded in secrecy. However, word says that we could be expecting a new Mitsubishi crossover to show up at the upcoming auto show in Geneva.

The auto show isn’t until March, but we already know a few things about this new crossover: it’s coming to dealerships next spring in 2018, will slot in between the Outlander and Outlander Sport (which are growing and shrinking in upcoming years, respectively, to fit into more concrete segments), and will have a brand-new turbocharged engine under the hood that Mitsubishi claims will pack a bit more punch than the brand’s current powertrain offerings.

Experts in the industry suspect the new Mitsubishi crossover will take some design cues from vehicles such as the eX Concept and Grand Tourer, two concepts that Mitsubishi designer Kazuo Yano stated would inspire future directions for the brand’s lineup. Until March, however, we won’t see exactly how that design philosophy will be implemented for a mass-market vehicle.

Last Mitsubishi Lancer Evo Auction Ever Takes Place on eBay

Mitsubishi Lancer Evo Auction

Last Mitsubishi Lancer Evo Auction Ever Takes Place on eBay

After nearly 15 years of production, Mitsubishi announced earlier this year that Lancer Evolution would be saying goodbye. And how better to sell the final Mitsubishi Lancer Evolution than for charity, perhaps via an online auction?

Mitsubishi did just that, selling the last US Mitsubishi Lancer Evo X Final Edition on eBay, through the auction system. The money raised from the sale will go to both Second Harvest Food Bank and Feeding America.

The eBay Mitsubishi Lancer Evo auction is a fitting way for the model to go out. The very last proceeds of the model going to some of those who need them most. Leave it to Mitsubishi to come up with such a practical, thoughtful way to celebrate a much-loved model and also give back to the community.

And of course, whoever wins the auction is sure to be thrilled. Not only is this specific unit one of the best Lancer Evo editions yet, it is also the very last one. Adding quite a bit to its collectability.

Are you sad to see the Mitsubishi Lancer Evolution go? For more information on how you can get a used Lancer Evolution or to check out our selection of other Mitsubishi models, feel free to contact us or simply visit Heritage Mitsubishi.

Mitsubishi Turbocharged Engines are Set to Make Comeback

Mitsubishi was one of the first adopters of turbocharging on commercial vehicles in the 1980s and 1990s. Although the brand hasn’t used turbocharging in a few years, it has decided that now is the time to consider going back to this innovative technology.

According to Automotive News, Mitsubishi turbocharged engines have become rare, largely because turbochargers tend to slow acceleration. However, the brand has developed some innovative solutions and is planning on releasing a 1.5-liter turbocharged engine for a new crossover starting in 2018.

“They know we’re their best chance,” said Ryan Gremore, chairman of Mitsubishi’s dealer council. “You put your resources where you get your best results. Everybody in the industry is going to be going even further in this direction”

Mitsubishi executives also suggested adding a 1.1-liter turbocharged engine on Mirage and G4 subcompact models, giving these cars added power and fuel economy. Turbocharging works by recycling exhaust to add power to the engine. This increases fuel economy and tends to up horsepower. Although typically found on performance models, more and more commercial models are appearing with this technology.

Mitsubishi’s Turbocharged Engines: The Return

Mitsubishi’s Turbocharged Engines

Turbochargers were all the rage in the 1980s and 90s, and Mitsubishi was one of the lead automakers for Japanese sports cars. In this greener era, turbocharged engines are more watered down and not nearly as performance-oriented as they used to be. With the Mitsubishi Evo leaving the market, it seemed like Mitsubishi’s turbocharged engines would be getting the axe as well.

Fortunately for performance enthusiasts, that’s not the plan at all. In early April, Mitsubishi announced that a new series of turbocharged engines were on the way. It looks like the new engine line won’t be limited to performance-ready cars either.

The first turbocharged engine to hit the United States will be a 1.5-liter that will debut in a mid-size crossover. Hitting the market in 2018, the new crossover will fit between the Outlander and Outlander Sport.

Mitsubishi is also considering a 1.1-liter turbocharged engine for the Mirage and Mirage G4 cars. Not only that, there are talks of a larger turbocharged engine for the next-gen Outlander crossover.

All three of those engines are expected to hit United States roadways by 2019 and they certainly can’t come soon enough.

Here at Heritage Mitsubishi, we can’t wait for turbocharged engines to play a larger role in the lineup!