All posts by heritagemitsu

A Future Mitsubishi Evo Crossover is a Real Possibility

Mitsubishi recently announced that it will be producing SUVs exclusively for the foreseeable future. While we’re excited about the great SUVs that will be coming down the pike, there is some natural sadness about seeing nameplates like the Lancer disappear. However, for all you Mitsubishi Evo fans, we’ve got good news: there’s a strong possibility that a Mitsubishi Evo crossover model could become a reality sooner or later.

The Evo SUV would likely be a next-model Outlander Sport, or, as it’s known in Europe, the ASX. Evo, of course, stands for Evolution, and always implies a high level of performance and capability from the vehicle to which it is applied. While it’s certainly a different thing to wrap your head around—especially historically, since “Evo” has only ever been applied to sedans—there’s a lot to be excited about when it comes to an Evo Outlander.

The next-generation Outlander Sport will already be available with either four-wheel drive or two-wheel drive on the plug-in hybrid version of the model. The Evo tag will just push the performance that one step higher. “Ultimately it all comes down to the financial case for it and whether the company has the resources to do it,” said Mitsubishi UK Chief Lance Bradley. Come see us at Heritage Mitsubishi to help us make our own case for this really cool idea.

Outlander Named to KBB.com’s 10 Most Affordable 3-Row Vehicles

Most Affordable 3-Row Vehicles

Chalk another one up to the Mitsubishi Outlander! It recently claimed a spot on Kelley Blue Book’s 10 Most Affordable 3-Row Vehicles list for 2015. This is the second year in which the Outlander has been recognized for its affordability.

Don Swearingen, Executive Vice President of MMNA, said, “The 2015 Mitsubishi Outlander is an outstanding value proposition and comes with a long list of standard safety features and amenities, and for 2016, the Outlander will feature bold new styling and over 100 key engineering and interior refinements, adding even more value to an already feature-laden vehicle.”

The seven-passenger SUV truly offers everything you want out of a vehicle at a price you won’t believe! Starting at just $23,195, the Outlander is loaded with high-tech, easy-to-use features, and is top notch when it comes to safety. Don’t forget it comes with one of the auto industry’s most comprehensive warranties as well. When the 2016 Outlander makes its way to dealerships, there will be even more to love, too (if that’s possible).

Don’t miss out on your chance to own the Outlander! Visit us at Heritage Mitsubishi and experience for yourself all there is to love about the Outlander.

Mitsubishi Has a New Ally for Financing

Last month, Mitsubishi announced that it would be making a change to its preferred financing source. From now on, Mitsubishi dealers across the United States, including us here at Heritage Mitsubishi, will use Ally for financing.

With this change, it will give customers like you access to Ally’s full suite of financial services and products, such as retail and lease financing, remarketing, insurance, and wholesale financing.

“Ally is committed to the success of our OEM and dealer relationships, and is continually looking for opportunities to strengthen those interactions with premium product offerings, best-in-class service and innovative ideas,” said Tim Russi, president of Auto Finance for Ally, in a statement. “We are pleased that Mitsubishi Motors North America has chosen to place its trust in Ally to support its retail sales growth plans and improved customer experience.”

In addition to financing, Ally also offers education and training programs along with a Dealer Service Center that is available seven days a week.

Here at Heritage Mitsubishi, we think this new financing partner will help us to better serve our valued customers. If you have any questions about this change, please don’t hesitate to give us a call.

Outdoor Concert Tips to Keep in Mind this Season

It’s finally here: the spring and summer concert season. Now that the weather is warm enough, tons of huge concert events are coming to Atlanta. These kinds of events can be an absolute blast, but you’ll have even more fun if you’re well-prepared.

Here are some basic outdoor concert tips to get you started:

  • Wear sunscreen, bring sunscreen, and re-apply that sunscreen. Even if it’s cloudy and you may not get burnt, you will still be exposed to UV radiation, which travels through clouds, all day long.
  • Do what you can to stay hydrated, as you’ll likely be sweating during the entire concert. Perhaps bring some baby wipes to clean up if you have to use a less-than-fresh venue bathroom.
  • If you’re going to be at a crowded concert, don’t bring a big bag filled with stuff that can get in the way – or worse – get stolen. Stick to the basics: your ticket, ID, car keys, some money, etc.
  • Dress comfortably for the weather and the activity. It may be tempting to look trendy, but you’ll regret it if you’re too hot, too cold, or just plain uncomfortable.
  • Lastly – enjoy yourself! Be prepared, be safe, and have fun.

Do you have any other outdoor concert tips? Let us know your ideas in the comments.

Mitsubishi Mirage Wins In The IIHS 2015 Loyalty Awards

2015 loyalty awards

The Mitsubishi Mirage is small but mighty. One of its extraordinary abilities is to charm its owners to the point where they simply cannot buy another kind of vehicle.

Every year, IHS releases the winners of their Automotive Loyalty Award. As defined in a press release from IIHS, what they mean by loyalty is very specific. “Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.”

The Mitsubishi Mirage took the cake in the Non-Luxury Traditional Sub-Compact Car category for the IHS 2015 Loyalty Awards.

Another one of the Mirage’s extraordinary abilities falls in the area of fuel economy, and probably has a lot to do with its tendency to induce loyalty. As a press release from Mitsubishi states, the Mirage is “the most fuel efficient gas-powered non-hybrid in America.” This is where its sub-compact size makes a world of difference.

Safe Driving: How to Handle Driving on Wet Terrain

Driving on wet terrain

Just because it isn’t necessarily uncommon to drive in the rain doesn’t mean we shouldn’t exercise caution each time we do. According to AAA, wet pavement plays a factor in over 1 million auto accidents each year. As we’re in the middle of those spring months during which wet roads seem more normal than not, we at Heritage Mitsubishi wanted to take a few moments to discuss how we should react when driving on wet terrain.

  1. Slow down. You knew we were going to say it; we couldn’t not. Speed plays a large factor in motor vehicle accidents. As the driver, speed helps determine whether you will have enough time to react to a slippery situation, and slowing down can potentially prevent the vehicle from slipping altogether. We also recommend you avoid using cruise control during rainy weather.
  2. Don’t slam on your brakes. Despite your natural reaction to tense and stomp on the brakes, stay as calm and relaxed as possible so you can focus your attentions on where you want to go. If your vehicle begins to hydroplane or skid, continue to look and steer in the direction you want to go. Slowly and steadily apply the brakes and let your vehicle’s anti-lock braking system do its job.
  3. Take it one step at a time. If your vehicle begins to skid along the waterlogged asphalt, perform one task at a time. You don’t want to brake and turn and panic at the same time. First, begin to slowly brake as we mentioned earlier. Second, you’ll want to begin calmly turning your vehicle, if necessary, in the direction you want to go. You will want to take a deep breath and keep the panicking to an absolute minimum.

For more information on preparing your vehicle to drive during the season of showers, contact our service department. We wish you happy and safe trails, whether the sun is shining or the rain clouds are rolling overhead.

New Look and Quality Materials Define The 2016 Outlander Revamp

It’s been an exciting week at the 2015 New York Auto Show with Mitsubishi finally dropping the curtain on the new 2016 Outlander. The fresh design language incorporated from the Outlander PHEV Concept-S seems geared towards U.S. resurgence and the improved quality of the fresh Outlander makes it a compelling crossover.

In all, Mitsubishi employed 100 design changes compared to last year’s model. An angular, muscular chrome grill dominates the front end accentuating its aggressive lines. The doorsills now sport silver cladding and the hatchback has a noticeable skid-plate for a more rugged effect.

The interior receives many new changes, from premium soft-touch materials to additional padding on the steering wheel – but the biggest improvement is what you can’t see. The new Outlander will be markedly quieter by way of acoustic windshield glass and sound deadening material located in wheel wells, side mirrors, and throughout its structure. Certainly the 2016 Outlander revamp will demand a test drive if you’re in the  crossover market.

Mitsubishi has a runaway success on their hands, so come see the entire lineup of cars and SUVs at Heritage Mitsubishi.

Gas Mileage Tips: Getting the Best Fuel Economy Possible

Gas Mileage Tips

For many, warmer weather means more driving and more road trips. That’s why it’s important to keep in mind practical ways to improve you’re fuel economy, saving you money in the long run. We’ve put together a list of gas mileage tips to make sure you get the most out of your car.

According to FuelEconomy.gov, there are four main ways in which to save. Driving more efficiently, maintaining your car, planning trips, and buying for efficiency. All of these highlight different ways, both big and small, that you’ll get the best mileage.

Driving more efficiently includes things like accelerating slowing, following speed limits, using cruise control, and avoiding idling. Remember, your car works best when you’re moving at a constant rate, without any quick, jerky throttle changes.

Maintaining your car includes things like tire pressure, changing your oil, and changing your air filter. Remember, a low-friction, well-lubricated, and combustion-friendly car will get the best gas mileage.

Planning trips is simply. Take into account future stops and avoid making multiple trips. Naturally, carpooling works great to save money – plus it’s better for the environment.

Last but not least, buy efficient vehicles. Every Mitsubishi you buy is built to be as efficient as possible. Whether you’re buying a Lancer, i-MiEV, Mirage, or Outlander, each is built with innovative technology to get the best performance, including fuel economy, out of your car.

Mitsubishi Teases Upcoming 2016 Outlander Ahead of New York

upcoming 2016 Outlander

If the Outlander is one of your favorite Mitsubishi vehicles, you aren’t alone—it’s been the best-selling vehicle in our lineup at Heritage Mitsubishi for quite a while, now.

So it makes sense that a lot of us are excited for the new, upcoming 2016 Outlander, which Mitsubishi has just teased will be arriving at the New York International Auto Show.

The debut of the refreshed model will reveal some interesting design changes. Early spy shots have shown that the automaker has been working on sprucing up both the front and rear of the car, and we have a feeling we’re going to love what they did with it.

In fact, if it looks anything like the Outlander PHEV Concept-S previously revealed at the 2014 Paris Motor Show, it’s all but inevitable.

The conference that will fully unveil the 2016 Mitsubishi Outlander will take place on April 2 at 11:30am EST in New York. Save the date!

Mitsubishi Mirage Earns a Spot on KBB’s List of ‘10 Most Fuel-Efficient Cars Under $25,000’

10 Most Fuel-Efficient Cars Under $25,000

The 2015 Mitsubishi Mirage is taking the car market by storm. Earning multiple recognitions for its fuel efficiency, the Mirage is breaking sales records and changing the compact car game for Mitsubishi. After being the only non-hybrid or electric vehicle to take a spot on the American Council for an Energy-Efficient Economy’s “Greenest Vehicles” list just over a month ago, Kelley Blue Book has named the Mirage one of its “10 Most Fuel-Efficient Cars Under 25,000.”

The Mirage achieves 37 mpg in the city, 44 mpg on the highway, and 40 mpg combined, making it one of the most fuel efficient non-hybrid or electric cars on the market. A price tag that starts at $12,995, a low cost of ownership, and one of the industry’s most comprehensive protection plans makes the Mirage a smart and affordable choice for any price-conscious shopper.

“The Mirage continues to be an important vehicle for the Mitsubishi brand,” said Don Swearingen, Executive Vice President, MMNA in a recent news release. “With its affordable price, incredible fuel economy and surprising list of available features, the Mirage is a great value that people recognize – February 2015 was the vehicle’s best-ever sales month since its launch in 2013.”

Stop by Heritage Mitsubishi today to test drive the Mirage for yourself!