All posts by heritagemitsu

Mitsubishi Offers Apology To WWII Prisoners Of War

While there were many atrocities that happened during WWII, Mitsubishi has become the first private Japanese corporation to apologize for what transpired in the past.

Mitsubishi Materials Corporation’s predecessor Mitsubishi Mining Co. used captured American soldiers as slave laborers and forced them to work alongside other POWs from Britain, China, Korea, and the Philippians. The Mitsubishi Mining Co. supplied the materials needed to produce Mitsubishi’s Zero fighter aircraft that was used by Japan’s Navy.

A representative from Mitsubishi offered the apology in a news conference held at the Simon Wiesenthal Center Museum of Tolerance in Los Angeles on July 19th. This apology comes only weeks before the 70th anniversary of Japan’s surrender that occurred August 15, 1945, which ended the war.

“In keeping with the spirit of our company’s mission statement, today we apologize remorsefully for the tragic events in our past, and expresses our profound determination to work toward a better future,” said Hikaru Kimura, a senior executive officer of Mitsubishi Materials.

Former prisoner of war James Murphy was in attendance for Mitsubishi’s apology to its WWII POWs and said that it touched his heart because of how sincere it felt to him.

2016 Mitsubishi Outlander Sport Offers More Options than Ever Before

2016 Mitsubishi Outlander Sport

The 2016 Mitsubishi Outlander Sport finds itself in the news again recently, as it recently hit the market over in the UK. Across the pond, the Sport is known as the ASX and comes with some different engine options, but it remains one of the most powerful, efficient, and affordable SUVs on the market—no matter which world market that happens to be.

Here in the United States, though, the Mitsubishi Outlander Sport boasts tons of great features. In fact, it comes in nine different trim configurations, from the base ES 2.0L Manual all the way up to the GT 4WD. The Outlander Sport comes with either a 2.0L four-cylinder engine or a 2.4L four-cylinder engine, depending on how much power you want or need.

With up to 32 mpg on the highway, a low starting price, seating for up to five people, and awards from all kinds of critics—including Kelley Blue Book—you simply can’t go wrong with the 2016 Outlander Sport. Come see us here at Heritage Mitsubishi today to learn more about this great vehicle!

New Mitsubishi Montero Sport Spotted in Spy Photographs

Mitsubishi’s parade of great new SUV models continues, and most recently, we caught a glimpse of the upcoming Mitsubishi Montero Sport model, thanks to some spy photographs snapped in Thailand. The vehicle is currently going through testing over in Thailand before its debut at the Bangkok International Grand Motor Sale on August 1.

The spy photographs show off the new exterior design of the Montero, a design aesthetic that is currently stretching itself all across the Mitsubishi lineup. The Montero Sport is built on the same platform as the L200 pickup truck and therefore has a body-on-frame makeup. We don’t know yet what engines the Montero Sport will feature, but we’re sure they will be competitive in terms of both power and efficiency.

The Montero Sport, thanks to that exterior redesign and other new features, is obviously very highly thought of by the folks over at Mitsubishi. The brand recently released a teaser image of the Montero Sport as well, showing off the sleek new body design and the prominently displayed front grille as well. Check back with us here at Heritage Mitsubishi often for more updates!

New Mitsubishi Montero will Be an Affordable SUV Alternative

The Mitsubishi Montero nameplate is coming back! Well, at least it is in America. The new Montero will hit the North American market sometime in 2017. It will hit the UK market as the Shogun at the same time. Of course, there’s more to be excited about here than just the name, though—the Montero will be a great, affordable option on the crowded SUV landscape.

The Mitsubishi brand conceived the new Montero as a rival to the Land Rover Discovery, in fact. A concept version of the new Montero was previewed both in Tokyo and Chicago. The GC-PHEV concept, however, is both heavier and bulkier than the production version of the Montero will be. The production version will be lighter and stripped-down to provide both greater efficiency and a cheaper starting price to customers.

The new Montero will also be a hybrid plug-in vehicle, giving it extra versatility and capability over many of its competitors. “A lot of rivals are more beautiful or more refined but the Shogun needs to be an authentic off-roader: not fancy, not a school-run car but for people who tow horse boxes or actually go off road,” said Lance Bradley, Mitsubishi’s UK chief. Come see us at Heritage Mitsubishi to learn more about the new Montero today.

A Future Mitsubishi Evo Crossover is a Real Possibility

Mitsubishi recently announced that it will be producing SUVs exclusively for the foreseeable future. While we’re excited about the great SUVs that will be coming down the pike, there is some natural sadness about seeing nameplates like the Lancer disappear. However, for all you Mitsubishi Evo fans, we’ve got good news: there’s a strong possibility that a Mitsubishi Evo crossover model could become a reality sooner or later.

The Evo SUV would likely be a next-model Outlander Sport, or, as it’s known in Europe, the ASX. Evo, of course, stands for Evolution, and always implies a high level of performance and capability from the vehicle to which it is applied. While it’s certainly a different thing to wrap your head around—especially historically, since “Evo” has only ever been applied to sedans—there’s a lot to be excited about when it comes to an Evo Outlander.

The next-generation Outlander Sport will already be available with either four-wheel drive or two-wheel drive on the plug-in hybrid version of the model. The Evo tag will just push the performance that one step higher. “Ultimately it all comes down to the financial case for it and whether the company has the resources to do it,” said Mitsubishi UK Chief Lance Bradley. Come see us at Heritage Mitsubishi to help us make our own case for this really cool idea.

Outlander Named to KBB.com’s 10 Most Affordable 3-Row Vehicles

Most Affordable 3-Row Vehicles

Chalk another one up to the Mitsubishi Outlander! It recently claimed a spot on Kelley Blue Book’s 10 Most Affordable 3-Row Vehicles list for 2015. This is the second year in which the Outlander has been recognized for its affordability.

Don Swearingen, Executive Vice President of MMNA, said, “The 2015 Mitsubishi Outlander is an outstanding value proposition and comes with a long list of standard safety features and amenities, and for 2016, the Outlander will feature bold new styling and over 100 key engineering and interior refinements, adding even more value to an already feature-laden vehicle.”

The seven-passenger SUV truly offers everything you want out of a vehicle at a price you won’t believe! Starting at just $23,195, the Outlander is loaded with high-tech, easy-to-use features, and is top notch when it comes to safety. Don’t forget it comes with one of the auto industry’s most comprehensive warranties as well. When the 2016 Outlander makes its way to dealerships, there will be even more to love, too (if that’s possible).

Don’t miss out on your chance to own the Outlander! Visit us at Heritage Mitsubishi and experience for yourself all there is to love about the Outlander.

Mitsubishi Has a New Ally for Financing

Last month, Mitsubishi announced that it would be making a change to its preferred financing source. From now on, Mitsubishi dealers across the United States, including us here at Heritage Mitsubishi, will use Ally for financing.

With this change, it will give customers like you access to Ally’s full suite of financial services and products, such as retail and lease financing, remarketing, insurance, and wholesale financing.

“Ally is committed to the success of our OEM and dealer relationships, and is continually looking for opportunities to strengthen those interactions with premium product offerings, best-in-class service and innovative ideas,” said Tim Russi, president of Auto Finance for Ally, in a statement. “We are pleased that Mitsubishi Motors North America has chosen to place its trust in Ally to support its retail sales growth plans and improved customer experience.”

In addition to financing, Ally also offers education and training programs along with a Dealer Service Center that is available seven days a week.

Here at Heritage Mitsubishi, we think this new financing partner will help us to better serve our valued customers. If you have any questions about this change, please don’t hesitate to give us a call.

Outdoor Concert Tips to Keep in Mind this Season

It’s finally here: the spring and summer concert season. Now that the weather is warm enough, tons of huge concert events are coming to Atlanta. These kinds of events can be an absolute blast, but you’ll have even more fun if you’re well-prepared.

Here are some basic outdoor concert tips to get you started:

  • Wear sunscreen, bring sunscreen, and re-apply that sunscreen. Even if it’s cloudy and you may not get burnt, you will still be exposed to UV radiation, which travels through clouds, all day long.
  • Do what you can to stay hydrated, as you’ll likely be sweating during the entire concert. Perhaps bring some baby wipes to clean up if you have to use a less-than-fresh venue bathroom.
  • If you’re going to be at a crowded concert, don’t bring a big bag filled with stuff that can get in the way – or worse – get stolen. Stick to the basics: your ticket, ID, car keys, some money, etc.
  • Dress comfortably for the weather and the activity. It may be tempting to look trendy, but you’ll regret it if you’re too hot, too cold, or just plain uncomfortable.
  • Lastly – enjoy yourself! Be prepared, be safe, and have fun.

Do you have any other outdoor concert tips? Let us know your ideas in the comments.

Mitsubishi Mirage Wins In The IIHS 2015 Loyalty Awards

2015 loyalty awards

The Mitsubishi Mirage is small but mighty. One of its extraordinary abilities is to charm its owners to the point where they simply cannot buy another kind of vehicle.

Every year, IHS releases the winners of their Automotive Loyalty Award. As defined in a press release from IIHS, what they mean by loyalty is very specific. “Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.”

The Mitsubishi Mirage took the cake in the Non-Luxury Traditional Sub-Compact Car category for the IHS 2015 Loyalty Awards.

Another one of the Mirage’s extraordinary abilities falls in the area of fuel economy, and probably has a lot to do with its tendency to induce loyalty. As a press release from Mitsubishi states, the Mirage is “the most fuel efficient gas-powered non-hybrid in America.” This is where its sub-compact size makes a world of difference.

Safe Driving: How to Handle Driving on Wet Terrain

Driving on wet terrain

Just because it isn’t necessarily uncommon to drive in the rain doesn’t mean we shouldn’t exercise caution each time we do. According to AAA, wet pavement plays a factor in over 1 million auto accidents each year. As we’re in the middle of those spring months during which wet roads seem more normal than not, we at Heritage Mitsubishi wanted to take a few moments to discuss how we should react when driving on wet terrain.

  1. Slow down. You knew we were going to say it; we couldn’t not. Speed plays a large factor in motor vehicle accidents. As the driver, speed helps determine whether you will have enough time to react to a slippery situation, and slowing down can potentially prevent the vehicle from slipping altogether. We also recommend you avoid using cruise control during rainy weather.
  2. Don’t slam on your brakes. Despite your natural reaction to tense and stomp on the brakes, stay as calm and relaxed as possible so you can focus your attentions on where you want to go. If your vehicle begins to hydroplane or skid, continue to look and steer in the direction you want to go. Slowly and steadily apply the brakes and let your vehicle’s anti-lock braking system do its job.
  3. Take it one step at a time. If your vehicle begins to skid along the waterlogged asphalt, perform one task at a time. You don’t want to brake and turn and panic at the same time. First, begin to slowly brake as we mentioned earlier. Second, you’ll want to begin calmly turning your vehicle, if necessary, in the direction you want to go. You will want to take a deep breath and keep the panicking to an absolute minimum.

For more information on preparing your vehicle to drive during the season of showers, contact our service department. We wish you happy and safe trails, whether the sun is shining or the rain clouds are rolling overhead.