Mitsubishi Motors — The Fastest Growing Non-Luxury Brand in the United States in 2017

Mitsubishi Motors - The Fastest Growing Non-Luxury Brand in the US in 2017 | Heritage Mitsubishi | Morrow, GAThe capable Mitsubishi Outlander, the maneuverable, sporty Mitsubishi Outlander Sport, and the sophisticated Mitsubishi Lancer — we’re proud to include these vehicles and the rest of the Mitsubishi lineup on the lot at Heritage Mitsubishi. We are confident in the Mitsubishi quality and value, so we’re happy to see that buyers seem to feel the same way. Last year, 2017, was the fifth consecutive year of increasing sales for Mitsubishi Motors. That makes Mitsubishi Motors the fastest growing non-luxury brand in the country.

One of the top-sellers in the Mitsubishi lineup is the three-row Mitsubishi Outlander crossover. Since its debut in 2002, the Outlander has delivered a capable performance and plenty of comfort for families. The latest model features generous standard features, like a rearview camera and a 7-inch touchscreen display audio, all for a low price. That type of value, safety, and performance helped to make 2017 the best sales year for the Outlander to date. The Mitsubishi Outlander PHEV has also proven to be a popular seller, offering the same comfort and amenities with a hybrid powertrain.

With the new Mitsubishi Eclipse Cross crossover debuting this spring, and other surprises on the horizon, we expect that Mitsubishi Motors will keep its momentum and continue to serve drivers with popular vehicles ideal for many lifestyles.

Mitsubishi Outlander PHEV Hits US Shores

Mitsubishi Outlander PHEV Hits US Shores | Heritage Mitsubishi | Morrow, GAWhat do you get when you combine SUV capability with sophisticated comfort, plug-in hybrid technology, and a low price tag? You get the Mitsubishi Outlander PHEV, which has been delivering this desirable combination of features to drivers across Europe. Hybrid efficiency combined with family-suited comfort and safety seems like something that U.S. buyers would enjoy, too, and drivers have waited patiently for the day when they could have these things in the states.

Well, Heritage Mitsubishi is happy to announce that the day has come. Without making a big ado about it, Mitsubishi has released the Outlander PHEV on this side of the Atlantic. Buyers interested in this hybrid crossover should act now, because now that it’s here, the Outlander PHEV is going fast.

Its popularity is no surprise to the team at Heritage Mitsubishi. The full-size, three-row SUV can travel as far as 22 miles just on its battery power. With hybrid technology, drivers can save a lot of money on fuel over the years, especially for a full-size SUV. And compared to competitors like the Kia Niro PHEV, the Outlander PHEV is seriously affordable. If you want an efficient family hauler with plenty of value, this is your chance — don’t miss out on the Mitsubishi Outlander PHEV!

Next Mitsubishi Hybrid Likely to be a Crossover

Next Mitsubishi Hybrid Likely to be a Crossover | Heritage Mitsubishi | Morrow, GAMitsubishi has been rearranging its lineup over the past few years. Following the success of the Outlander and Outlander Sport, many new nameplates are coming out in the form of CUVs. However, Mitsubishi has been toying with another segment behind the scenes in their concept cars and auto shows — plug-in hybrids and electric cars. The Outlander PHEV is the first to make its way to the global market, and the next Mitsubishi hybrid is most likely going to be another crossover, arriving sometime around 2020.

The Outlander PHEV took some time to get to North America; Mitsubishi reps say that’s because they wanted to perfect the vehicle before bringing it to a new market. From now on, new plug-in hybrids and other electrified nameplates will come to the U.S. faster. Some concepts that have appeared at auto shows include the all-electric eX in 2015, 2016’s all-terrain GT-PHEV concept, and the E-VOLUTION model from the 2017 Tokyo Motor Show with a performance-focused, coupe-like design.

The next Mitsubishi hybrid will probably also go the PHEV route, as the alliance between Mitsubishi, Renault, and Nissan insinuates that Nissan and Renault will be pursuing all-electric tech while Mitsubishi delves into other markets. Keep your eyes open for more information on a Mitsubishi plug-in crossover sometime in the next two years.

First Drive Highlights from the New Eclipse Cross

First Drive Highlights from the New Eclipse Cross | Heritage Mitsubishi | Morrow, GAIn 2012, the sporty Mitsubishi Eclipse vanished from the brand’s lineup. In 2017, a total eclipse of the sun swept across the U.S., and Mitsubishi joined in the fun by unveiling the new Eclipse Cross. Inheriting the athletic spirit of the original car in the form of a sporty, cutting-edge crossover, the Mitsubishi Eclipse Cross promised a more spirited drive and a performance-focused build. recently took the Eclipse Cross on its first drive to see how the crossover handles the road. The publication complimented the Eclipse Cross’s standard powertrain, including its capable 1.5-liter turbocharged engine that had no problem accelerating on any terrain. The CVT was also carefully tuned to provide top-of-the-line efficiency without cutting into the crossover’s performance.

Automobile Mag also notes that while the crossover segment has become rather saturated with competition, Mitsubishi combats this by taking bold choices with the Eclipse Cross’s “dynamic shield” design, featuring a unique and sleek exterior. The cabin also features more premium materials and an intuitive infotainment system, despite the crossover’s affordable price tag.

The new Eclipse Cross is available at dealer lots now, so make sure you make your way here to Heritage Mitsubishi if you’re interested in experiencing its next-level performance for yourself.

Beat the Heat: Keep Your Car Cool

Beat the Heat: Keep Your Car Cool | Heritage Mitsubishi | Morrow, GAWhile we’re past the hottest part of the year, the weather has still been pretty warm lately.  If you can’t bear the heat of your car when you climb in—especially on a hot afternoon—consider the following tips to keep your car cool.

  1. Park strategically. If you have a garage or carport at home, use it. Take this as an opportunity to finally clean out the garage to make room for all of your vehicles, thus keeping them out of direct sunlight. When you park away from home, look for shaded parking garages or spots beneath large trees. If you can, park away from the sun, leaving your back windows to face the sun; that’s because rear windows tend to be smaller and will allow less heat in.
  2. Cover your windows. Invest in some shades for your windows—and not just the windshield. You can find trendy yet functional window shades at several retailers that fit all window sizes. For further protection, and if it’s legal in your state and within your budget, consider getting your windows tinted. (Read here for Georgia tinting laws.)
  3. Allow for circulation. When you park your car, leave your windows cracked slightly. If you have a sunroof or moonroof, leave that cracked as well. This will allow some air circulation while you’re out of your vehicle.

If you’re noticing that your air conditioner is not running optimally, schedule an appointment with our service department at Heritage Mitsubishi as soon as possible. Stay cool out there!

The 2018 Mitsubishi Mirage G4 Is Here at Heritage Mitsubishi

2018 Mitsubishi Mirage G4 | Heritage Mitsubishi | Morrow, GAInterested in an affordable, eco-friendly, tech-laden, and fun-to-drive car? Consider the 2018 Mitsubishi Mirage G4, which is available now at Heritage Mitsubishi.

The Mirage G4, now in its second year on the market, is the sibling to the 2018 Mitsubishi Mirage (also available now at Heritage Mitsubishi) and boasts a starting price of just $14,395. Beneath its hood is the same efficient engine you’ll find in the Mirage: a 1.2-liter three-cylinder that yields 41 miles per gallon on the highway.*

Thanks to a longer wheelbase, the Mirage G4 offers a roomy interior and spacious trunk. The new Mirage G4 features forward-thinking in-cabin technologies like a rearview camera and a touchscreen display audio unit with Bluetooth™ phone and audio streaming, as well as available smartphone integration and a USB port.

“Coming out of the Mirage G4’s first year on the market, we’re pleased to see the sedan variation resonating well among consumers,” reported Don Swearingen, executive vice president and chief operating officer, Mitsubishi Motors North America. “Offering impressive fuel economy and the same affordability and practical appeal of the Mirage hatchback in the form of a 4-door sedan, the Mirage G4 has bolstered the Mirage lineup.”

Test drive the 2018 Mitsubishi Mirage G4 at Heritage Mitsubishi today!

*EPA estimated.

Mitsubishi Owners Day Raises Money for Good Causes

Mitsubishi Owners Day Raises Money for Good Causes | Heritage Mitsubishi | Morrow, GAEvery year, Mitsubishi hosts appreciation events for Mitsubishi drivers who want to come out, celebrate the brand, and show off their Mitsubishis. The day—or days, rather—are called Mitsubishi Owners Day. This summer, there was an Owners Day for west coast drivers and an Owners Day for east coast drivers.

All proceeds raised at the events directly benefited two charities. This year, more than 5,000 people turned out for the two events. This year also marks the 100 year anniversary for Mitsubishi, which made the celebrations even more special.

West coast Mitsubishi owners celebrated their Mitsubishi Owners Day on July 8th at the North American headquarters for Mitsubishi in Cypress, California. Money raised that day was donated to the Second Harvest Food Bank of Orange County, which feeds 250,000 underprivileged people in the Orange County area.

Meanwhile, east coast Mitsubishi drivers had their Owners Day more recently, on August 19th, at Citizens Bank Park in Philadelphia, Pennsylvania. The chosen charity for that event was the Wounded Warriors Project, which provides services to wounded veterans, as well as their families.

“Both of these influential organizations work to improve the well-being of their respective communities,” stated Don Swearingen, executive vice president and chief operating officer, Mitsubishi Motors North America. “Mitsubishi Motors is committed to giving back and we trust that the donations made will help further their efforts.”

Need a Mitsubishi to take to an Owners Day next year? We’ve got you covered at Heritage Mitsubishi.

15 Must-Haves for Your Car Emergency Kit

15 Must-Haves for Your Car Emergency Kit | Heritage Mitsubishi | Morrow, GAOur homes are typically stocked with emergency supplies, food rations, and first aid kits. But what happens if disaster strikes when you are in your car? We at Heritage Mitsubishi recommend that you design a car emergency kit if you don’t already have one, which can easily be stored in your trunk or behind the seats.

Here are some must-haves for your car emergency kit.

  1. Basic tool kit
  2. Blankets, gloves, coats, and warm clothing
  3. Bottled water
  4. Cell phone charger
  5. Duct tape
  6. First aid kit
  7. Flares
  8. Flash light with batteries
  9. Food (non-perishable)
  10. Ice scraper for your windshield
  11. Jumper cables
  12. Pocket knife
  13. Rags
  14. Reflective warning triangles
  15. Tire gauge

In addition to packing your emergency kit, arm yourself with knowledge. If you don’t know how, have someone teach you to change a flat tire and jumpstart a car. Always make sure you have a map of the location you are exploring, and always tell someone where you will be driving before you leave and when you expect to arrive at your destination. Finally, make sure to keep up with your vehicle’s routine maintenance; schedule an appointment today at Heritage Mitsubishi.

No one ever wants disaster to strike on the road—or anywhere—but it is always better to be prepared than to be sorry.

Seasonal Car Maintenance 101

Seasonal Car Maintenance 101 | Heritage Mitsubishi | Morrow, GAThe age-old adage is that you should have your car serviced about two or three times a year, but an even smarter way to ensure your car stays on the road longer and drives more efficiently is to use the four changing seasons as a reminder to get your car checked out by our service staff at Heritage Mitsubishi. But what kinds of seasonal car maintenance do you need? It depends on the season.

Seasonal Car Maintenance: Every Season

Each season (or every three months), have our technicians perform the following:

  • Brake check
  • Battery test
  • Engine tune-up
  • Oil change
  • Tire rotation (and tread/pressure check)
  • Lights check

In addition to the above, have the following maintenance performed depending on each season.

Seasonal Car Maintenance: Summer

  • A/C performance check
  • Air filter replacement
  • Cooling system condition check

Seasonal Car Maintenance: Fall/Winter

  • Exhaust system check
  • Heater/defroster performance check
  • Windshield wiper replacement (fall or winter)

Seasonal Car Maintenance: Spring

  • Cooling system condition check
  • Windshield wiper replacement

Spring is also a good time for you to do a good spring cleaning of your car, though your car should be washed and cleaned out regularly throughout the year.

Need to schedule maintenance? Contact Heritage Mitsubishi’s service department today.

The Mitsubishi Lancer Evolution: A Look Back

It was a sad day when Mitsubishi announced it would be discontinuing the Mitsubishi Lancer Evolution, but all good things must come to an end, or so they say. To pay it the homage it most certainly deserves, we at Heritage Mitsubishi want to offer a brief look back.

Mitsubishi Lancer Evolution | Heritage Mitsubishi | Morrow, GAThe Mitsubishi Lancer Evolution, or EVO, got its start in 1992, when Mitsubishi developed the car to compete in the World Rally Championship. Lucky for driving enthusiasts, Mitsubishi also released a stripped down, street-legal version. A year later came the EVO II and then the EVO III in 1995; each iteration brought forth even more compelling performance feats, such as the revised turbocharger for the EVO III.

According to The News Wheel, it was the EVO IV that truly left its mark when it debuted with a twin-turbocharger, Active Yaw Control, the famed fog lights, and a limited-slip front differential. The EVO V came in 1998, offering a more aggressive stance and the torque to back it up. A few years later marked the arrival of the EVO VII and then, in 2003, the EVO VIII. It was the EVO IX in 2006 that many fell in love with, however, as it offered several driving modes, an updated transmission, and variable valve lifting. The EVO X was the final version, appearing in 2008 here in the States.

Thanks for the ride, Lancer EVO. You were a true thing of beauty. We still have Lancers in stock at Heritage Mitsubishi – come take one for a test drive!