Mitsubishi Owners Day Raises Money for Good Causes

Mitsubishi Owners Day Raises Money for Good Causes | Heritage Mitsubishi | Morrow, GAEvery year, Mitsubishi hosts appreciation events for Mitsubishi drivers who want to come out, celebrate the brand, and show off their Mitsubishis. The day—or days, rather—are called Mitsubishi Owners Day. This summer, there was an Owners Day for west coast drivers and an Owners Day for east coast drivers.

All proceeds raised at the events directly benefited two charities. This year, more than 5,000 people turned out for the two events. This year also marks the 100 year anniversary for Mitsubishi, which made the celebrations even more special.

West coast Mitsubishi owners celebrated their Mitsubishi Owners Day on July 8th at the North American headquarters for Mitsubishi in Cypress, California. Money raised that day was donated to the Second Harvest Food Bank of Orange County, which feeds 250,000 underprivileged people in the Orange County area.

Meanwhile, east coast Mitsubishi drivers had their Owners Day more recently, on August 19th, at Citizens Bank Park in Philadelphia, Pennsylvania. The chosen charity for that event was the Wounded Warriors Project, which provides services to wounded veterans, as well as their families.

“Both of these influential organizations work to improve the well-being of their respective communities,” stated Don Swearingen, executive vice president and chief operating officer, Mitsubishi Motors North America. “Mitsubishi Motors is committed to giving back and we trust that the donations made will help further their efforts.”

Need a Mitsubishi to take to an Owners Day next year? We’ve got you covered at Heritage Mitsubishi.

15 Must-Haves for Your Car Emergency Kit

15 Must-Haves for Your Car Emergency Kit | Heritage Mitsubishi | Morrow, GAOur homes are typically stocked with emergency supplies, food rations, and first aid kits. But what happens if disaster strikes when you are in your car? We at Heritage Mitsubishi recommend that you design a car emergency kit if you don’t already have one, which can easily be stored in your trunk or behind the seats.

Here are some must-haves for your car emergency kit.

  1. Basic tool kit
  2. Blankets, gloves, coats, and warm clothing
  3. Bottled water
  4. Cell phone charger
  5. Duct tape
  6. First aid kit
  7. Flares
  8. Flash light with batteries
  9. Food (non-perishable)
  10. Ice scraper for your windshield
  11. Jumper cables
  12. Pocket knife
  13. Rags
  14. Reflective warning triangles
  15. Tire gauge

In addition to packing your emergency kit, arm yourself with knowledge. If you don’t know how, have someone teach you to change a flat tire and jumpstart a car. Always make sure you have a map of the location you are exploring, and always tell someone where you will be driving before you leave and when you expect to arrive at your destination. Finally, make sure to keep up with your vehicle’s routine maintenance; schedule an appointment today at Heritage Mitsubishi.

No one ever wants disaster to strike on the road—or anywhere—but it is always better to be prepared than to be sorry.

Seasonal Car Maintenance 101

Seasonal Car Maintenance 101 | Heritage Mitsubishi | Morrow, GAThe age-old adage is that you should have your car serviced about two or three times a year, but an even smarter way to ensure your car stays on the road longer and drives more efficiently is to use the four changing seasons as a reminder to get your car checked out by our service staff at Heritage Mitsubishi. But what kinds of seasonal car maintenance do you need? It depends on the season.

Seasonal Car Maintenance: Every Season

Each season (or every three months), have our technicians perform the following:

  • Brake check
  • Battery test
  • Engine tune-up
  • Oil change
  • Tire rotation (and tread/pressure check)
  • Lights check

In addition to the above, have the following maintenance performed depending on each season.

Seasonal Car Maintenance: Summer

  • A/C performance check
  • Air filter replacement
  • Cooling system condition check

Seasonal Car Maintenance: Fall/Winter

  • Exhaust system check
  • Heater/defroster performance check
  • Windshield wiper replacement (fall or winter)

Seasonal Car Maintenance: Spring

  • Cooling system condition check
  • Windshield wiper replacement

Spring is also a good time for you to do a good spring cleaning of your car, though your car should be washed and cleaned out regularly throughout the year.

Need to schedule maintenance? Contact Heritage Mitsubishi’s service department today.

The Mitsubishi Lancer Evolution: A Look Back

It was a sad day when Mitsubishi announced it would be discontinuing the Mitsubishi Lancer Evolution, but all good things must come to an end, or so they say. To pay it the homage it most certainly deserves, we at Heritage Mitsubishi want to offer a brief look back.

Mitsubishi Lancer Evolution | Heritage Mitsubishi | Morrow, GAThe Mitsubishi Lancer Evolution, or EVO, got its start in 1992, when Mitsubishi developed the car to compete in the World Rally Championship. Lucky for driving enthusiasts, Mitsubishi also released a stripped down, street-legal version. A year later came the EVO II and then the EVO III in 1995; each iteration brought forth even more compelling performance feats, such as the revised turbocharger for the EVO III.

According to The News Wheel, it was the EVO IV that truly left its mark when it debuted with a twin-turbocharger, Active Yaw Control, the famed fog lights, and a limited-slip front differential. The EVO V came in 1998, offering a more aggressive stance and the torque to back it up. A few years later marked the arrival of the EVO VII and then, in 2003, the EVO VIII. It was the EVO IX in 2006 that many fell in love with, however, as it offered several driving modes, an updated transmission, and variable valve lifting. The EVO X was the final version, appearing in 2008 here in the States.

Thanks for the ride, Lancer EVO. You were a true thing of beauty. We still have Lancers in stock at Heritage Mitsubishi – come take one for a test drive!

Mitsubishi Outlander and Outlander Sport Named Best Vehicles for Teens

Best vehicles for teens

Whether you’re gifting your teen a car or they’re working for it, used cars are always a good option for a teen driver to save some money on bills. So when you consider a used car, you’ll want the most affordable and safest: the Mitsubishi Outlander and Outlander Sport.

Part of what makes Outlanders some of the best vehicles for teens is their low price tag. The Insurance Institute for Highway Safety only considers the most affordable cars to be named to the “best choices” list for teens. To be considered, vehicles on this list have to be under $20,000. They also must come with a quality base engine, have a bigger size, and come (standard) with electronic stability control.

Both Outlanders checked off all of these requirements. The used Outlander and Outlander Sport typically come in under $11,000. That makes them affordable for teens and parents. But that’s not all. Both vehicles also have plenty of safety. They earned high safety ratings from IIHS and the National Highway Traffic Safety Administration.

“Mitsubishi Motors prides itself on consistently delivering top safety features at an affordable price to ensure our customers receive the best possible value,” said Don Swearingen, executive vice president and chief operating officer, MMNA

So if you’re looking for an affordable, reliable car for your teen, come down to Heritage Mitsubishi!

Mitsubishi Mirage Earns KBB’s Most Affordable Award

Most Affordable Award

Kelley Blue Book is venerated as one of the most renowned and reputable sources of vehicle information in the business for both buyers and sellers, and as a result, it’s responsible for bestowing a number of honors and awards on automakers and models every year. One of these awards is a spot on the annual “10 Most Affordable New Cars” list. For 2017, the Mitsubishi Mirage secured itself a spot on the list, earning a Most Affordable Award from the prestigious organization.

In order to determine which models make the shortlist, KBB.com looks closely at what they feel not only offers car buyers the most bang for their buck, but also how well each nameplate holds value over a period of 5 years. Insurance and gas costs as well as depreciation all factor into KBB’s 5-Year Cost to Own. After looking at a variety of different vehicles, the Mitsubishi Mirage and Mirage G4 both made the list of Most Affordable New Cars thanks to features like great fuel economy and some of the best powertrain and new vehicles warranties in the industry. Additionally, available upgrades like Apple CarPlay/Android Auto and a Rockford-Fosgate sound system add to the appeal.

Come to Heritage Mitsubishi to check out the winners of the “Most Affordable” Award today – the 2017 Mirage and Mirage G4.

Limited Edition Mitsubishi Lancer Gets Tech Upgrade

Limited Edition Mitsubishi Lancer

For 2017, Mitsubishi is offering a new trim level for the Lancer sedan that’s not only tech-savvy and available in limited quantities, but affordable, too. The Limited Edition Mitsubishi Lancer will offer drivers a number of cool, stylish features for only a little more than the base ES 2.0 trim level with a price point of $20,660. Not bad for a sedan that will offer drivers standard features such as a custom black-and-red interior, a 6.5-inch touchscreen, Apple CarPlay and Android Auto compatibility, and more.

The inclusion of connectivity software like Apple CarPlay and Android Auto in the Limited Edition trim level brings the software to the U.S. Lancer lineup for the first time. Before, only the Mitsubishi Mirage and Outlander nameplates featured in-vehicle connectivity for smartphone users. In addition, the Lancer will also provide unique, sporty design elements and even a sunroof, allowing drivers to grab a practical, efficient sedan with a stylish vibe and high-tech upgrades for a competitive price.

The Limited Edition Mitsubishi Lancer can be found at dealerships as of late May 2017. Picking up the Limited Edition trim is your last chance to own a Lancer, as Mitsubishi recently announced it will be discontinuing the nameplate in August to focus on crossovers and plug-in hybrid technology.

Call or visit us at Heritage Mitsubishi for more information on Mitsubishi vehicles!

Mitsubishi Sales Continue to Grow

Mitsubishi sales

Mitsubishi is headed into the height of summer with great momentum. In May of 2017, Mitsubishi sales saw an increase of 4.5% over 2016 sales. Leading the sales were the popular Outlander SUV and the compact Mirage.

Along with a monthly increase, Mitsubishi also saw year-to-date growth as well. Total sales through the end of May came in at 46,951 units. This is compared to just 43,911 during this same time period in 2016. That is an increase of 6.9%.

With a 15.2% jump in sales, the Outlander is the most popular model in the Mitsubishi lineup. It offers buyers attractive styling, one of the best warranties in the country, affordable pricing, and great fuel efficiency.

Another leader is the Mirage, which had sales growth of 11.6% in May with total sales numbering 2,342. This year, the Mirage added the Mirage G4 sedan model giving buyers even more options when searching for an affordable, reliable, feature-packed vehicle.

If you are having trouble finding a great car that fits in your budget, come visit us at Heritage Mitsubishi. Every model comes with a 10-year/100,000-mile Powertrain Limited Warranty along with plenty of standard features even on the base models. We think once you give Mitsubishi a chance, you will find something you love.

2017 Mitsubishi Mirage Wins Awards from the Automotive Science Group

2017 Mitsubishi Mirage

The Mitsubishi Outlander and Outlander Sport aren’t the only winning vehicles in the Mitsubishi line – the 2017 Mitsubishi Mirage is taking home awards, too. This year, the Mitsubishi Mirage earned multiple awards from the Automotive Science Group.

The ASG awards are handed out every year. For a car to earn an award, they have to meet their standards of performance, affordability, and environmental friendliness. The Mirage checks off all of the boxes. For the 2017 awards year, the Mirage exceeded expectations. It earned three top awards, not including Mitsubishi’s awards of Best All-Around Performance Brand and Best Economic Performance Brand.

The Mirage itself took home Best Economic Performance Car, which means it outshined other cars in terms of performance and affordability. It also got awards for Best All-Around Performance and Best Economic Performance. All of these awards tell you that when you choose the Mirage, you’re getting an affordable, fun car.

Besides the Mirage, the Outlander and Outlander Sport also earned awards for all-around performance. Mitsubishi excelled this year in ASG awards, and they likely will in future years! If you’re interested in one of the award-winning vehicles, whether it’s the Mirage or another Mitsubishi, we’re here to help you find your winning car at Heritage Mitsubishi.

Mitsubishi Cars Are Built to Last

Mitsubishi cars are built to last

While many car owners trade up for a new car every five years or so, there are some people who drive their cars until they no longer work. If you fall into that second group, check out this 2004 Mitsubishi Lancer LS Sportwagon that has clocked in over 440,000 miles!

Now that’s a clear example of how Mitsubishi cars are built to last.

The Drive showcased this 14-year-old car as a mileage champion. While it might not be much to look at anymore, it is proof that Mitsubishi cars are built to last. When was the last time you saw a car with over 200,000 miles on it, let alone more than 400,000?

According to the Long-Term Quality Index, this particular Mitsubishi model was part of a string of a few years of cars that have exceptionally high quality. If you are looking for an incredibly affordable used car that will keep going and going, aim for a 2004-2006 Mitsubishi.

While Mitsubishi has long had a reputation of selling affordable vehicles. These cars are not cheap in the flimsy sense of the word. These cars are high-quality. In fact, Mitsubishi’s quality level is almost always above the industry average.

If you are looking for a great used or new car, come give the Mitsubishi brand a good look at Heritage Mitsubishi today.